Design of collections based on the stylistic and commercial needs of each company, through:

- Market analysis aimed at advising on the best communication strategies in line with current trends;

- Search for a precise identity of the brand, with identification of details that will become a characteristic of the brand itself;

- Research carried out through archives and trips aimed at studying the market and new trends;

- Choice of themes to address designed for each collection and presented through moodboards;

- Choice of materials and accessories, search for textures and prints designed for each collection, drawing on a dense network of contacts;

- Study of the proportions of the individual structures in all components: last, heel and sole;

- Presentations created through moods and designs digitally reworked through 2D rendering;

- Creation of technical drawings reported on the forms;

- Creations of moods and presentations of new collections for possible fairs